A company name, tagline and corporate ID were all created for online game store, gamezoo. An e-commerce website was also designed and developed from the ground up. The website featured over 1,000 products, with screenshots, wish lists and order tracking for customers. The back end linked directly to the fulfilment warehouse from which orders were shipped nationally.

Press advertising, electronic direct mail, online web banners and Google adword campaigns were all used to drive traffic and sales through the website.