Focus Windows, a leading manufacturer of contemporary architectural window and door systems, required a new brand identity. The design needed to be enduring, timeless and appeal to the high-end consumer of their products. With this in mind, the logo was formed around the geometric sans-serif typeface Soin Sans Pro. The solid O in the design allowed for alternative treatments to be applied, giving the logo flexibility, while still retaining the overall identity and creating a unique brand.

Logo, stationery, website, merchandise, packaging, advertising and signage were all designed as part of the brand development process.